McDonald’s
Rebrand teaser video
Here comes the sun(shine) yellow
I created this email teaser animation to announce McDonald’s identity refresh designed by Turner Duckworth. The animation transitions between quick peeks at icons, patterns, and the overall shift to a golden brand with just a hint of ketchup red.
McDonald’s
Rebrand launch video storyboards
Frames of reference
Turner Duckworth hired me to expand the teaser video (see project above) into a longer launch video. This time, instead of creating all the key visuals and animating them myself, I helped creative direct McDonald’s internal team who ultimately produced the final product. To save time and money on extra rounds, I created a (very) detailed set of storyboards mapping out the assets to include, the flow, and the specific transitions connecting everything together.
McDonald’s
Beverage Bar in-store fountain ad
Cups close-up
Fizzy tokens, stylized fizz, and graphic patterns of liquid and ice are animated in this looping ad that plays on screens above the self-serve Beverage Bars in McDonald’s restaurants. Realistic cup key visuals help ground the iconic look of the graphics designed by Turner Duckworth.
McDonald’s
Packaging key visuals
Packs for press
Turner Duckworth hired me to create a series of packaging key visuals to be used in a wide range of marketing materials.
