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Elefante
Branding & packaging
Ellie the elephant
The brand’s unique character is revealed when a gummy cube is shown from a new perspective. Hexagons and prisms nod to the advanced chemistry in the high-end ingredients of these tasty edibles.
Purposeful patterns
Colorful patterns (drawn from the logo) communicate the fruit flavors of each gummy in a rich & tasty design. The hexagonal patterns also solve for California’s packaging limitations which prevent showing the gummies anywhere on the packs.
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