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Levi’s
Rebrand launch video
Heritage for the future
Perfectly imperfect details are highlighted in this video for Levi’s new visual identity designed by Turner Duckworth. Paired with sound design by Dan Wool, the key visuals and animated shots needed to convey the detailed heritage of the brand and its new more evolved icons.
Thread the needle
The tight-focus animations reinforce that the jeans were the inspirations for the new branding.
Looming large
Chapter break titles are brought to life with loom-stitched animations that transition into the graphics that follow.
Ready for close-ups
Macro-level design details (like in the leather patch) were visualized to look imperfectly real in extreme close-up because the final video was needed before fabrication was completed.
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