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Miller Lite

Rebrand launch video

Original reimagined

Turner Duckworth brought me on to help creative direct the video being edited by Adam Behrmann. I was responsible for evaluating which re-branded assets to include and how best to tell their individual stories. I created a detailed storyboard, directed the the flow and timing, and coordinated the sound design done by Dan Wool. Ultimately, I also animated about 20 different key shots in the finished video.

MillerLite_folio_RebrandVideo_FramesGrid

Everything old is new 

Each element of the original trademarks morph from old to new showing that the new brand refined every detail.

2 1/2 dimensions 

The shorter-than-usual turnaround time for this project meant getting creative with assets. Some pre-existing images were animated as flat cards in 3D space to get smooth moves without going full 3D.

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