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Replenish
Product launch video & icon key visuals
Iconic cleaner
Animated infographics tell the story of the reusable Replenish bottle. Drawing from the new identity (by Thermostat), I updated the original icons (by Iconwerk) to create an expanded and “more animatable” system to more clearly tell the story in the video, and in other branded activations produced later.
Icons expanded
New details were added to the original icons and new icons were added to the visual identity system.
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