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Dockers
Recode branding, packaging, & logo animation
Crossing over
The logo concept for this upscale sub-brand of Dockers is a literal recoding of the letters in Dockers. The stacked Recode logotype is intersected at each letter by the Dockers logotype forming a suite of logos that are applied at random to product packaging. This work was done while I was still full-time at Turner Duckworth. The logo animation announcing the new brand has sound design from Dan Wool.
Punched cards
The computer punch card motif of the logo animation was applied to the packaging so that each version of the logo carried its own punch card code.
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