McKenzie River
Longstanding client relationship with design work across multiple brands.
Sparks
Branding, packaging, TV & print ads
Like a rocket
Sparks is an alcohol energy drink and drinking it makes you feel like you’ve been strapped to a rocket, which is the whole concept of this TV ad (created when I was full-time at Turner Duckworth). The camera stays locked on two battery-like cans that power the rocket as the background in the periphery zooms from launch to orbit with propulsive Dan Wool sound design.
Powered by Sparks
Everyday objects are altered when they are “Powered by Sparks” in this print ad campaign.
Steel Reserve
TV ad & posters
High gravity lager
Designed at Turner Duckworth, Steel Reserve is referred to as “high gravity lager” based on its high alcohol content. This TV ad scales the gravity concept to the planetary level as cans orbit and crash into one another. The toon-style industrial graphics are backed by a Dan Wool soundtrack – with Joey Ramone on vox!
Gravity lens
Stylized can key visuals are the focus of this poster campaign printed on shiny, reflective silver paper.
Howling Monkey
Branding, packaging, poster, & packaging key visuals
The monkey never dies
Howling Monkey has undergone a lot of changes – from a black & tan, to an alcohol energy drink (I designed while at Turner Duckworth), to this final incarnation as a non-alcoholic energy drink (I designed as an independent creative director). Along the way, the graphics switched from a freak show to a circus and then finally to this snake oil salesman’s energizing elixir. The design was extended to a range of flavors and to an energetic poster with a lot more lightning.
