Coca-Cola
Rebranding
Original
Redesign
The iconic re-brand
My years-long working relationship with Coca-Cola began when I was still full-time at Turner Duckworth. While there, I helped lead the team that stripped the brand back to its iconic elements. We then created a boldly confident and witty visual identity system. I went on to literally write the book on this identity – in the form of an extensive brand guideline.
Coca-Cola
Rebrand launch video
Make it move
Working independently for Turner Duckworth, I created an energetic video to announce the newly-released Coca-Cola branding. Lots of key visuals and animations were created to tell the stories behind the different designs – some of which I had a hand in directing while full time at TD a few years earlier. The video was used as a press release, marketing tool, and as an award show entry. It was a win-win-win. And, the work went on to win a lot of awards too.
Go with the flow
Seamless transitions helped bridge the gap from each design’s concept to its real-world execution.
Snow job
These iconic athletes and their snow trails were later recreated (by another agency) as TV ads for the Vancouver Olympics.
The iconic bottle
The new branding makes a literal icon out of Coca-Cola’s famous bottle shape. It’s used throughout the identity in fun ways.
Coca-Cola
SeaWorld in-park menu board ads
Playful interactions
Turner Duckworth hired me to bring to life the animal graphics they created for Coca-Cola’s partnership with SeaWorld. The animals from the parks interact with the iconic bottle as it remains locked in center-frame. Fully-rigged 3D models (and their animation) helped capture the playful character of each animal.
Coca-Cola
Vending machine key visuals
Refreshing machines
Working again with Turner Duckworth, I created visuals of a tightly-cropped can with condensation and ice that draw you in from far away. Vending panel print quality and size demanded a simplified hyper-real look. Sometimes it’s better to fake it than photograph it. Even the visuals of the real-world vending machines (see below) are faked too.
